Hong Kong Ballet (HKB) is recognised internationally as a world-class institution that represents Hong Kong's unique character. Since its inception in 1979, HKB has evolved into a vibrant performing arts organisation with a dynamic repertoire, forward-thinking community engagement initiatives and an emphasis on excellence.
Comprised of 50 dancers from all over the globe – Hong Kong, Mainland China and other parts of Asia, Australia, New Zealand, Europe and North America, HKB has won recognition both regionally and internationally. With celebrated re-stagings of the classics, neoclassical masterworks by George Balanchine and others and original ballets created for HKB and about Hong Kong. Additionally, HKB performs works by some of today’s most sought-after choreographers, including Alexei Ratmansky, Christopher Wheeldon, Wayne McGregor, Justin Peck, Jiří Kylian, Nacho Duato and Annabelle Lopez Ochoa as well as innovative new works by its Choreographer-in-Residence, Hu Song Wei Ricky, and numerous emerging Hong Kong choreographers.
With almost 50 tours to 11 countries, HKB has recently toured throughout Europe, the US and Asia and places a special emphasis on representing Hong Kong in Mainland China and the West. HKB maintains the newly renamed Hong Kong Academy of Ballet, a professionally-oriented ballet school, as well as a full schedule of award-winning community programmes and crossover collaborations throughout Hong Kong to ensure ballet is accessible to all. HKB has also produced engaging original videos and dance films that have collectively garnered over 10 million views online, connecting with ballet lovers worldwide.
About Our Brand :
Asia's Premier Ballet Company
Hong Kong Ballet is Asia's premier classical ballet company, internationally recognised and lauded for our creativity, talent and artistry. With the new brand identity and accompanying outreach initiatives, we want to further broaden our local appeal by challenging perceptions of ballet as an elite art form.
By putting a face to the brand of Hong Kong Ballet and winning over new enthusiasts with our personality and unique repertoire, we will get closer to the hearts of our audiences. Taking our brand to entertaining new heights.
OUR VISION
To be the pre-eminent Ballet company, treasured in Hong Kong and lauded abroad for our unique productions, vibrancy and glamour.
OUR MISSION
—Produce a repertoire that is exciting and reflective of the city’s culture and energy
—Heighten our visibility within Hong Kong and overseas
—Foster partnerships with other creative practitioners and organizations
—Cultivate interest in and appreciation of ballet through quality education
—Connect with audiences and the community at large
—Nurture talent
—Create stars
OUR PROMISE
With talented artists and an ambitious body of unique work, we are committed to delivering an encapsulating experience that delights and inspires all audience
OUR VISUAL IDENTITY
The bespoke logo mark has been crafted to subtly reflect the movements of ballet and our Strapline “Never Standing Still” has been created to reflect the vibrant and energetic city in which we reside and from where we draw inspiration.
Our movement graphic captures the energy of Hong Kong and the fluid, dynamic movement of ballet, giving us a visual language distinctive to Hong Kong Ballet
Our colour palette takes inspiration from the city in which we live. Kowloon Blue and Heritage Red are our primary colours for the logo mark.
